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Get to know
Ellide & Shaunarey

Yes, we’ve read article after article, study after study, about how hard it is to find health conscious hair and beauty products specifically made for our skin and hair textures. (We have personally lived through this pain).

So we decided to do our part to address the issue of black representation in the beauty industry!

Who We Are?

About Us

We see a world where black beauty is seen and celebrated in its natural, rooted state.

A world where black businesses are promoted and amplified. In this world, there are limitless opportunities available to strengthen local economies all while generating unprecedented wealth within black and minority communities.

It doesn’t currently exist.  So we are creating it!

Our Vision



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Tag us on Instagram or Facebook using #everootedbeauti